Privacy Policy

This privacy policy sets out how Sugar Plum Cakery uses and protects any information that you give when you use this website. Sugar Plum Cakery is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Sugar Plum Cakery may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect
We may collect the following information(s):

Name
Contact information including email address
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the list of cookies we collect section.

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

Registered member of Sugar Plum Cakery will be able to receive promotional emails regarding latest offers and discounts from us. You may also receive such communication if you have made a purchase as a guest user.

Please note that in case you don’t wish to receive such e-mails, you have the full liberty to opt-out of such communication any time. You can unsubscribe to the link given in the mail.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Payment
Sugar Plum Cakery ensures in taking every measure in protecting its User’s private information. When the User enter sensitive personal data such as Bank account details, credit card or debit card details or any other payment instrument details for registration is shared on Sugar Plum Cakery, the said information gets encrypted and is protected with a trusted encryption software on Sugar Plum Cakery. However, the User is responsible for providing their credit cards, debit cards and/or such other forms of instruments or documents for making such transactions. Sugar Plum Cakery takes no responsibility or liability for an improper use of any information relating to the usage of credit cards/debit cards.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please reach us through a phone call on the number provided below or by sending an email to the respective email ID as provided belowso we can provide you with quick assistance.